POAP Issuer Guidelines

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POAP Issuer Guidelines
Overview
The POAP Issuer Guidelines were written to provide insight into the POAP Curation Body review process to the POAP Issuer Community. While today it is released as a humble set of guidelines, this document will one day house everything from our shared history, to our philosophy, to a comprehensive policy and guide on accepted POAP usage. 
The POAP Issuer Guidelines (hereafter, the Guidelines) consist of the following sections:
Issuer Responsibilities
Petition Review Process
Overview of Common POAP Use Cases and Sizing/Distribution Best Practices
The Guidelines will be reviewed biweekly, with major changes announced quarterly. Discussions on policy and related topics will be held monthly on the POAP Discourse, and are always welcome in the community call hosted in the official POAP Discord every Wednesday at 7 p.m. EST.
Issuer Responsibilities
The Proof of Attendance Protocol is dedicated to preserving memories and creating richer connections. Issuers using the protocol should consider the sustainment and growth of the POAP ecosystem in their typical usage.
Protocol Preservation
Responsible issuance is a core responsibility of POAP issuers. Issuers must verify attendance of collectors at events and/or collector eligibility for POAPs. Issuers must also size drops responsibly.
Good Citizenship
The POAP Community must abide by a mutually agreed upon code of conduct, and should act as good stewards of the technology POAP brings to the world.
Craftmanship
Memories are humanity’s most valuable asset, and as such, POAP takes their preservation very seriously. These memories must be presented and represented thoughtfully in the production and distribution of collectibles minted with POAP.
Petition Review Process
Initial Review
After an issuer petitions the Curation Body to drop a POAP, the petition undergoes a manual review by the curators. Reviews have several possible outcomes:
Approval (without comment): In the best case scenario, curators have no objections to the preparation or execution of a drop. The issuer receives an email that confirms the drop is approved.
If a drop cannot be approved without comment, curators may reach out to the issuer (via the email provided when the drop was set up) for the following reasons:
Request for Information: In some cases, additional information is required by curators to make a decision about the petition.
Conditional Approval: In other cases, a drop may be approved with relatively minor changes to the drop (content or distribution). After an issuer revises their petition as requested, the drop will be approved promptly.
Drops are rejected when they are conceptually too far out of alignment with the POAP ethos, or when distribution presents too high a risk and compromise cannot be reached with issuers. If a drop is rejected, issuers are notified via email within 48 hours.
Appeals
The following are the most common reasons drops are rejected, in order of frequency:
1.Engagement Farming: POAPs as a reward for promotional activities (like generic social media engagement, or simply joining a community) are usually rejected, in absence of further information for consideration.
2.Poor Drop Execution: Drops are rejected in cases where issuers appear incapable of distributing POAPs to collectors responsibly. This may be due to platform issues, overly ambitious logistical endeavors by new issuers, or simply historical evidence.
3.Low Production Quality: POAPs are collector’s items, and, as such, should be developed with a certain degree of care. Low quality or duplicative artwork is often rejected by the POAP Curation Body.
If issuers wish to appeal a rejection, they can reach out on Discourse to communicate directly with the POAP Curation Body. A respectful, professional, and collaborative relationship between issuers and curators is vital for the health of the POAP ecosystem. The foundation of this relationship is a mutual understanding of the Guidelines.
Ultimately, the final determination of whether a petition is approved rests with the POAP Curation Body, as the stewards of the POAP ecosystem.
Best practices for creating a drop can be found in the POAP Help Center article on Creating Quality POAP Drops.
For specific requirements on implementing distribution methods, please see the Guidelines section on POAP Distribution.
If you are interested in appealing a rejected drop, please follow these Appeal Guidelines.
Guidelines
Drop Sizing and Distribution
Although this isn’t an exhaustive list, the following table presents common types of POAP drops and their recommended sizing and distribution methods. 
The POAP Curation Body leans toward giving experienced citizens of the protocol the benefit of the doubt regarding sizing and drop structure. New issuers are encouraged to execute several drops in the typical format below before taking more creative approaches.
Text
Use Case
Recommendations
General
​
​
​
Small, IRL social gatherings
Under 100 POAPs 
POAP Dispenser or Manual
​
Informal professional gatherings
Under 100 POAPs 
POAP Dispenser or Manual
​
Proof of Donation
Under 100 POAPs 
POAP Dispenser or Manual
​
Proof of Purchase
Variable (please be prepared to provide information) 
POAP Delivery or Manual
Individuals
​
​
​
You’ve-Met-Me POAPs
Under 100 POAPs 
POAP Dispenser or Manual
​
Activations: Personal brands (IRL or URL)
Under 500 POAPs Variable by platform
Communities
Synchronous IRL or URL meetups
Under 200 POAPs POAP Dispenser or POAP Secrets
​
Shared milestones
Under 200 POAPs 
POAP Dispenser
​
Initiation ceremonies
Under 75 POAPs 
Manual
Small-Medium Sized Business
​
​
​
Beta programs
Under 500 POAPs POAP Delivery or Manual
​
Product launches
Under 1000 POAPs POAP Delivery or Manual
​
Openings
Under 500 POAPs POAP Dispenser
​
Customer engagement programs
Under 500 POAPs Manual
Corporates
​
​
​
Marketing activations (particularly Twitter)
Under 500 POAPs POAP Secrets
​
Experiential activations (particularly Decentraland)
Under 1000 POAPs Decentraland Dispenser
​
Conference booths (IRL)
Under 500 POAPs POAP Dispenser or Manual
​
​
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Outline
Overview
Issuer Responsibilities
Petition Review Process
Appeals
Guidelines
Drop Sizing and Distribution