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Commercial Use Policy

The POAP Curation Body is in charge of assessing when a POAP drop qualifies as personal usage and when it's instead commercial usage. The Curation Body operates following a rough consensus model, but ultimately the final decisions about the categorization of a given drop are nuanced and can't be appealed. For making the determinations, the Curation Body follows these guidelines:
Metric
Personal Use
Commercial Use
Event Size
<200 attendees
>200 attendees
Small/Medium, often private event
Very large, often public event
Event Budget
$0 or minimal
Some budget allocated for event orchestration
Issuer Demographic
Individual or community
Small Business, Corporation, or Network
Often a member of a small, interconnected group
Often a formal organization with governance
More likely to be first time or infrequent
Often frequent/recurring, sometimes working with BD or an agency
Collector Demographic
Collectors often know each other and/or the issuer directly
Collectors are often fans, employees, or customers of the issuer
Often an emotional connection between issuer and collector
Often a paid relationship dynamic between issuer and collector
Drop Qualities
Often a “surprise to collector” - they are not anticipating a collectible for the event
Marketing and/or communications by issuer to collector base about planned drop
Often celebrating personal/team achievements, milestones, or experiences
Often entertainment focused, for a corporate/sponsored event, delivered in a larger event context (ie booth at a conference), or for a formal launch by a financially-backed team
Primarily about commemoration
Actively trying to drive collector engagement or use POAP as an acquisition channel (ex: for completing tasks/surveys, to unlock perks, etc.)
Drop Examples
Birthdays, Weddings, Anniversaries
Concerts/Shows/Performances
Friends/Family Outings
Corporate gatherings/initiatives
Small Project milestones
Large Product Launches
Vacation/Travel/Holidays
Business/Marketing Campaigns
You’ve Met Me
Conference Booths and Activations
As a general guide, campaigns requiring large quantities of POAPs (especially in an automated fashion) will usually be considered commercial usage. The inability to verify collectors as unique human beings or the expectation of benefit to the collector outside of a shared memory may also unequivocally make a drop be classified as commercial usage.
Drops containing proprietary brands and trademarks, executed by for-profit organizations, or in support of commercial activity (including lead generation, awareness campaigns, community engagement, and developing future prospective distribution channels) also may fall under commercial usage guidelines.
Last modified 5h ago